Whisky advertising just got a cinematic upgrade, thanks to Hollywood legend Harrison Ford, who has teamed up with Glenmorangie for an imaginative new campaign. Known for its smooth, flavourful single malts, the iconic Scotch brand is taking a refreshing approach to marketing—one that embraces whimsy, creativity, and a touch of movie magic.
A Playful Twist on Whisky Storytelling
Rather than the traditional rugged, serious tone often associated with Scotch whisky ads, Glenmorangie’s latest campaign leans into light-hearted storytelling and vibrant visuals. Ford, famous for his roles in Indiana Jones and Star Wars, delivers a narration that blends his deep, commanding voice with an unexpected dose of humour.
The campaign, titled "It’s Kind of Delicious and Wonderful," features dreamlike imagery, with surreal elements like floating fruit, oversized ice cubes, and rich golden hues that celebrate the essence of Glenmorangie’s whisky. It’s a fun, almost fantastical representation of enjoying a great dram—an approach that aligns perfectly with the brand’s philosophy of celebrating flavour and imagination.
Why Harrison Ford?
At 81, Ford remains an undisputed icon, and his involvement brings instant prestige to the campaign. Unlike many Hollywood stars who frequently endorse brands, Ford has largely avoided commercial partnerships—making his collaboration with Glenmorangie even more intriguing.
His presence bridges the gap between tradition and modernity, reinforcing Glenmorangie’s premium craftsmanship while also appealing to a new generation of whisky lovers who appreciate a touch of fun in their drinking experience. Ford himself has expressed admiration for Glenmorangie’s creative approach, noting that whisky, much like storytelling, is meant to be enjoyed and savoured.
Glenmorangie’s Bold New Era
Glenmorangie has been redefining Scotch whisky marketing for years, moving away from outdated stereotypes and instead focusing on the joy and discovery of great whisky. This campaign continues that evolution, proving that premium whisky doesn’t always have to be presented in a serious, traditional manner—it can also be playful, inviting, and wonderfully unexpected.
Shop Glenmorangie at Bottle Stop Online Liquor
Inspired by Harrison Ford’s Glenmorangie campaign? Now’s the perfect time to explore the range!
You can shop Glenmorangie’s award-winning Scotch whisky online at Bottle Stop Online Liquor (formerly Boozebud). Whether you’re after the smooth and elegant Glenmorangie Original, a rich aged expression, or something rare and unique, you’ll find the perfect bottle to enjoy.
👉 Visit Bottle Stop Online Liquor today and bring home a taste of Glenmorangie! Cheers!