For years, Troy Candy celebrated nights out with brightly coloured, sweetly flavoured fruit beers, until discovering just how much sugar (and other nasties) are hidden in this delicious, fizzy nectar. Troy briefly explored cleaner drinks like seltzer and anything with soda, but quickly realised these bland alternatives sucked the life out of partying. In 2020, Troy and a handful of his best mates set out to create a drink that was easy on the taste buds. After 2 years of R&D, many challenges, and a few dusty mornings, GeeUp was born. A first of its kind, with triple distilled premium vodka and added electrolytes. Rally the troops, itÂ’s time to GeeUp.