In celebration of the second year of its partnership with the McLaren Formula 1 Racing Team, Jack Daniel’s has launched the highly anticipated McLaren Racing 2024 Limited Edition collector’s bottle. Featuring a striking new design, this exclusive release is now available in Australia and select Formula 1 race markets worldwide—and you can secure yours today at Bottle Stop Online Liquor.
A Bold New Design for the 2024 F1 Season
This year’s limited-edition bottle gives the classic Jack Daniel’s Old No. 7 Tennessee Whiskey a McLaren-inspired makeover, featuring McLaren’s signature papaya orange and sleek racing stripes. The bottle also boasts a unique twist on the iconic Old No. 7 logo, perfectly capturing the spirit of speed, precision, and innovation that both brands embody.
Emily Nget, Brand Manager at Jack Daniel’s Australia, shared her excitement about the latest release:
“We’re proud to celebrate the continued partnership between McLaren and Jack Daniel’s, two brands known around the world for representing a spirit of boldness and authenticity.
Together, we’ve created unmatched fan experiences around F1 races and are looking to build upon that success and accelerate in the new race season here in Australia and around the world.”
Classic Tennessee Whiskey with a Racing Edge
While the bottle design is a nod to high-performance motorsport, inside you’ll find the same expertly crafted Jack Daniel’s Old No. 7 Tennessee Whiskey, made using the brand’s signature grain bill:
- 80% corn
- 8% rye
- 12% malted barley
The whiskey is charcoal-mellowed and bottled at 80 proof (40% ABV), offering its signature smooth, well-balanced flavour with notes of caramel, vanilla, and toasted oak—perfect for sipping neat, on the rocks, or in your favourite whiskey cocktail.
Building on Last Year’s Success
Jack Daniel’s first McLaren Racing bottle, released in 2023, was a sell-out success, and the 2024 edition is expected to be no different. Matt Dennington, Executive Director, Partnerships & Accelerator at McLaren Racing, expressed his enthusiasm for the new release:
“We are delighted to be collaborating with Jack Daniel’s as they release another limited-edition bottle. The launch of last year’s bottle was a huge success, and it is great that we continue to launch unique and exciting activations for our fans globally.”
Where to Buy the Jack Daniel’s McLaren Racing 2024 Limited Edition
The Jack Daniel’s McLaren Racing 2024 Limited Edition bottle is available now exclusively at Bottle Stop Online Liquor.
Stock is limited, so secure your bottle today while supplies last.
Price: RRP $70 AUD
With Formula 1’s popularity at an all-time high, driven by the success of Netflix’s Drive to Survive and record-breaking race attendance, this exclusive release is set to be one of the most sought-after collector’s bottles of the year.
Final Lap: Don’t Miss Out
Whether you're an F1 fanatic, a McLaren supporter, or a whiskey collector, this limited-edition release is the perfect way to celebrate the 2024 racing season. Stock is limited, so don’t wait—order now from Bottle Stop Online Liquor before it’s gone.